Here at Shopymommy, we specialise in innovative maternity & nursing designs that empower you to feel comfortable & confident in your changing body.
Founded in 2002, Shopymommy is led by Sevgi Kutucu
She heads up an inhouse team of design experts, many of whom are mothers themselves. Together they draw on their collective experience & journeys in motherhood, constantly innovating to create clothes that help with creating confidence while being comfortable with clever features that adapt & grow with you. Our mission is to create fashionable pieces that last from pregnancy through to new motherhood.
From everyday basics to occasion wear, Shopymommy covers all aspects of a woman’s wardrobe.
All your everyday wardrobe staples, cleverly adapted to fit & flatter your growing bump – from dresses, knits & tops to the perfect pair of maternity jeans.
Not just for nine months… the majority of our styles include clever hidden features to allow easy nursing access after your baby arrives, making your maternity wardrobe work harder & last longer.
Underpin your outfits with the perfect lingerie. Whether it’s super-soft & seamless or a little more structured & supportive, our collection is suitable for all stages and occasions.
Essentials & Basics
When it comes to basics, you deserve the best. From easy tanks & tees in the softest natural fabrics to the perfect pair of leggings or lounge pants, this collection is all about comfort.
Smart, office-appropriate clothes designed to flatter a bump & allow easy access for pumping or feeding, this collection is made with working mamas in mind.
Breathable & flexible, our active styles are expertly designed to move & grow with you through every stage of pregnancy & offer easy nursing access after baby arrives. Seeing you through from pregnancy yoga to postnatal workouts.
Our Luxe Collection of elegant outfits for weddings, parties & special occasions. We have stunning options, perfect whether you are with a bump or nursing a baby.